Mobisodes - the future of cellular?
from addict3d.org -
THE Twentieth Century Fox studio, a veteran of the big
screen and the TV screen, is about to break into an entirely new realm:
the really little screen, the kind that comes on a mobile phone.
In what appeared to be the first arrangement of its kind, Twentieth
Century Fox said it would create a unique series of one-minute dramas
based on its hit show "24" exclusively for a new high-speed wireless
service being offered by Vodafone, the world's biggest mobile phone
company.
Vodafone will begin offering the one-minute episodes in January in the
UK, coinciding with the start of the fourth season of the show on a
satellite TV service.
The "mobisodes," as they're being called, will be introduced later in
2005 in up to 23 more countries where Vodafone operates, mainly in
Europe, as well as in the United States through the company's Verizon
Wireless joint venture.
The deal is part of a broader agreement between Fox Entertainment Group
and London-based Vodafone under which Fox, the entertainment unit of
Rupert Murdoch's News Corp, publisher of AustralianIT, will develop
other programming to be viewed on the phones.
In March, the new Vodafone service, to be called Vodafone live! with
3G, will also offer trailers and clips of movies under a "Movie of the
Month" service, the first one being "Bridget Jones: The Edge of
Reason."
Good blog entry at The Spark.
It will be an interesting experiment, but more and more the way consumers use media is changing. Technology has tipped the scales of power to the viewer for the conceivable future, and those who don't realize that everything has changed will be frozen into the glaciers soon. People want to hear and watch what they want, when they want. And now, they can.
I hate the idea. What the heck, when I travel by bus I like to chat to unknown people, to read, you know. I don't use my mobile to chat, play games or watch videos. I've my TV and my computer for it. We want to meet people instead of being connected every minute!
Posted by: | June 28, 2005 at 04:43 PM