Blue Man Group
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Bittorrent_logoI've  been playing around with BitTorrent a bit lately, then I find a couple of helpful entries on Seth Godin's Blog.

Here they are -

BitTorrent #1        BitTorrent #2

BitTorrent is a free download which empowers you to access and download large files such as full length movies in an accelerated way by using a unique P2P approach.  It's a fairly easy download and install, although you may have to make a few changes in your firewall for it to run well.  Instructions can be found here.

Good article also at Wired.

The success of BitTorrent is another example of how to get ahead by giving value away.  Much like the Firefox browser, it's rapidly spreading to millions of users.

I  recently atttended the National Association of Television Program Executives (NATPE) convention.  You could sense the air of nervousness about what is happening to traditional broadcast television.  Major fragmentation of channels and platforms.  Far more control of what and when going to the consumer.  What does an industry based on advertising revenues do when people don't have to watch their ads anymore?   BitTorrent was never mentioned in public, but I'm sure it's being discussed in the boardrooms.

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