I know, I know . . . I'm redefining the word "doting".
Check out the story by Matt Haughey over at PVR Blog.
Here's one entry I particularly liked - Users shouldn't think about YOU!
MILTON-FREEWATER - The city's Urban Renewal Agency voted Monday to allocate up to $10,000 a year toward promoting the city's frog brand, but only after fielding a few audience questions about frogs.
Read the article - click here.
Now, my first reaction is that if governmental bodies are jumping on the branding bandwagon, it is probably time for smart money to be jumping off. Given that prejudice, the citizens asked the council some insightful questions. Like, "Why are we spending all that money on frogs instead of using it to fix up the city?" Brilliant question! If the money is used to make the city a more remarkable place to live or visit, the frogs will be expendable.
Cute logos and clever campaigns are not branding. Creating a remarkable experience is at the heart of real branding. Give me a good experience and bad art over a cute logo and a poor experience. Of course, a great experience with good art is optimal, but spend your money first on the experience. Then get a good logo.
If you must.
Several new cellphones featuring music playing software from Microsoft and arch rival Apple were revealed on Monday at 3GSM, the mobile industry's conference in Cannes, France.
For more on the latest in technology convergence -
Read the article at NewScientist.com.
More info at In the Agora.
BAN NAMKHEM, Thailand (Reuters) - Former U.S. Presidents Bill Clinton and George Bush came close to tears on their tour of tsunami-wrecked Asian coasts Saturday after meeting Thai children who lost their parents in the disaster.
Read the story click here.
Here's the link to the video of Napoleon Dynamite appearing on the David Letterman Show for the Top Ten Signs You're Not the Most Popular Guy in Your High School.
Here's the link to the Napoleon Dynamite Sound Bytes post.
The peeps over at goodexperience.com have a link to a prank pulled at the Times Square McDonalds that is quite clever and funny.
Here's the link. Click on "this prank" when you get there.