Is TV Losing Viewers to the Internet?

Not according to the latest study by ESPN as reported by Cable World.

Even males 18-34, largely considered to be spending more time on video games and less on television, were up by an average of 21 minutes per day compared to 1999.

The biggest percentage gains (1999-2004) were in the 2-6 AM time slot (33%) and in the 6-9 AM slot (18%).  This should be good news for infomercials.

Much of the increase is being credited to the increase in programming choices on cable.

Comments

[Martino Mingione]

An increasing trend is multitasking with multiple media -- particularly watching TV and surfing the Internet simultaneously. I must confess being guilty of this nasty habit myself.