Excerpt - "Scientists are scanning brain activity in the hopes of catching sight of the physical mechanisms that determine whether you prefer Coke over Pepsi.
The nascent research, known as "neuromarketing," could one day lead to new advertising strategies that directly stimulate hard-wired mental reflexes rather than appealing to fuzzy consumer attitudes.
The hope in neuromarketing is that there's some process in the brain that is a better predictor of whether people will actually buy things than what we already have..."
Link to article.
These brain activity scans seem to be gathering increasing interest. Whether the knowledge about the location of brain activity can be consistently converted into sensible marketing strategy remains to be seen, but be watching for continuing research in this arena.