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June 2005
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August 2005

XM Portable Device

From the New York Post -

XM Satellite Radio has reached an alliance with Samsung to produce a new portable device that plays both satellite radio and MP3s.

It marks the second portable device offered from XM, and the first in the industry to combine satellite radio and the ability to download digital audio files from online music services.

The device — which does not yet have a name — is to be sold during the holiday season.

Magical Worlds

Ryan_roy_chris_2My son Ryan and I just completed the three-day Magical Worlds workshop at Wizard Academy in Buda, TX this past week.  Here's a pic of Ryan, Roy Williams (the Wizard of Ads), and me.

It was a great experience to have with my son who's about to start the last two years of work toward his BS in Marketing.  We learned about Thought Particles, Third Gravitating Bodies, Broca's Area, the Visuospatial Sketchpad, and more.  It was a great time and something I would highly recommend to any of you "marketing" types, especially you misfits (you know who you are).

Ad Dollars Moving from Broadcast to Internet?

from Media News Daily article by Joe Mandese -

A leading global agency media network Monday revised its U.S. and global ad outlooks, one again lowering overall ad spending expectations for 2005, but dramatically increasing estimates for online ad spending in the U.S. and worldwide. While it said demand for traditional media generally remains "firm," ZenithOptimedia Group said the real momentum is coming from the Internet, which it now estimates will account for $16.4 billion in worldwide ad spending during 2005.


Congress Whacks Nielsen Ratings

1425from Media Daily News article by Wayne Friedman

bill--the Television Viewer Protection Act--that would require new TV ratings systems to have full approval from the Media Rating Council to operate. Congressman Pete Sessions (R-Tex.) and Congressman Vito Fossella (R-N.Y.) introduced the legislation, which is similar to a bill introduced by Sen. Conrad Burns (R-Mont.) two weeks ago--the FAIR Act, which stands for fairness, accuracy, inclusivity, and responsiveness.

The Television Viewer Protection Act would require Nielsen--and other competitors--to get MRC approval before rolling out new systems, such as Nielsen's electronic Local People Meters, currently operating in seven markets.

The Don't Count Us Out Coalition, a Fox-backed group that is protesting against LPMs because of supposed lower ratings of minority viewers, commended the proposed bill.


Ads on Demand

Res_cvrFrom Response magazine -

NEW YORK- According to a recent Forbes Report, advertising agencies are combating ominous ad-skipping technologies by producing spots and infomercials that entertain, educate and most importantly, keep viewers watching.

It sounds simple, but what kind of ads would entice consumers to willingly watch? Traditionally, marketers have tried to invent clever ploys to gain audience attention. In the new era of advertising, however, companies are hoping that they won’t need to chase demographics but instead wait for consumers to come to them.

Several marketers in Philadelphia are currently testing the idea of user-initiated TV advertising, according to the report. At least 750,000 digital cable subscribers can voluntarily watch long-form ads from General Motors, Reebok and Wachovia while a new on-demand ad-tracking technology called Rentrak monitors when consumers tune in, on purpose, with the intention of viewing an ad.

Rentrak, a Portland, Ore.-based software company, aggregates the data collected from four cable companies, which represents 10 million households with video-on-demand (VOD). It tallies on-demand orders, popularly-watched shows and popularly-watched ads.

Rentrak Chief Executive Officer Paul Rosenbaum said that the analysis is provided freely to cable companies in exchange for their data, but he told Forbes that he plans to sell Rentrak’s on-demand ad tracking system to TV executives this summer.

Copyright 2005, Response magazine.