|by Wendy Davis|
CREATING TELEVISION ADS IS OFTEN a
matter of presenting a narrative or telling a joke to a captive
audience. But neither of those strategies are well-suited to
advertising on the Internet, said advertising executives Wednesday
afternoon at OMMA East. "If we're just sticking 30-second spots online,
then we're missing something bigger," said Nick Law, executive creative
director at R/GA, at the panel about creating ads for the Web.|
Radio ads should be produced for radio. Yellow pages ads for the yellow pages. Newspaper ads for the newspaper. Television ads for TV. Web ads for the web. Etc.
Each medium is unique. Learn what works and prosper.
|by Wayne Friedman|
|DESPITE COMPETING NEW MEDIA ENTERTAINMENT devices and opportunities, more people watched more TV in 2004-2005 than any other time in history, Nielsen Media Research reported Thursday. The typical household watched TV an average of 8 hours and 11 minutes each day--a rise of 3 percent and the highest numbers ever. Looking at individual viewers, the average total time viewing time in a given day was 4 hours and 32 minutes--a 3 percent hike from the 2003-2004 season, the highest in 15 years. The average household tuning in to TV during prime time also climbed to 1 hour and 53 minutes. For the individual viewer in prime time, the average viewing time totaled 1 hour and 11 minutes--one more minute than a year ago, and the most since the 1993-1994 season.|
Sometimes I read a post on the Net and think, "Man, I wish I had written that!"
Such is this post from Seth on Bureaucracy = Death.
OK, this guy is what I had in mind when I suggested in my previous post that we press retired General Schwartzkopf back into action to straighten out the rescue and relief efforts along the Gulf Coast. If you need to move people, equipment and supplies quickly - then a good military leader is the answer, not a bureaucrat and certainly not a politician. I also like the fact that this guy has ordered soldiers to keep weapons pointed down and has refused to allow federal troops to be part of any forced evacuation. He's tough, but he has wisdom and a good heart. And he's a Louisiana native.
Link to MSNBC story.
Here's a quote from a Knight-Ridder story about the Lieutenant General -
"Lt. Gen. Russel Honore, the military's task force commander on the battered Gulf Coast, has a saying his subordinates know by heart: "You're looking at a calendar. I'm looking at a watch."
In short, the three-star general described by New Orleans Mayor Ray Nagin as a "John Wayne dude" typically wants things done now - or sooner.
When junior officers told the boss it could take days to evacuate the Superdome, they quickly found out otherwise. Within 24 hours after Honore gave the order, more than 20,000 storm survivors were out of the dome and bused to shelter in other states."
Someone at FEMA who keeps all the binders full of procedures up to date please note - in case of future catastrophes, get a "John Wayne dude."
As I sit here in my air conditioned home with ample water, food, and communications I can only imagine the extreme misery being suffered by the people still trapped in New Orleans. The poor have been hardest hit. What's new?
If you consider the frustration you feel over what seems like a snail-like response to this emergency, think of what it must be like to be surrounded by what amounts to slow death in the Big Easy.
900,000 homes along the Gulf without power and safe water. How do we assimilate such a large throng of refugees into other cities? I know Americans will rise up an ultimately overcome this disaster, but right now it's hard to convince myself that things like marketing or media have much importance.
I wonder how many trailer loads of bottled water are on our highways today enroute to store shelves and paying customers. Could those trucks be diverted to the Gulf Coast? I know distribution is a logistical nightmare and the flood waters increase distribution problems by a factor of at least 10, but...
And just one more random thought... could we bring Schwartzkopf out of retirement and put him in charge of the relief operation? Bureaucrats are not the best people to have at the helm during a crisis. We need some shock and awe of the right kind or the worst part of this tragedy could still be ahead of us.
Now, who could ever guess that my grandson would already be a raving Steelers maniac?