From Reuters - "Internet users share many common interests, but men are heavier
consumers of news, stocks, sports and pornography while more women look
for health and religious guidance, a broad survey of U.S. Web usage has
Link to article
There's not much in this article that will prove surprising, but given the fact that men and women consume the Internet and other types of media differently raises an interesting question. Is your website designed to transact with men, or women, or both? And further, would an extrovert find your site as compelling as an introvert and vice versa?
Is your site homogeneous, assuming that your visitors think like you? This mistake is a common one I have seen (and committed) in all communications mediums. Clients tend to like a 30-second spot because... they like it. My website is good if... I like it. But in reality, we are dealing with people of differing genders, varied personality types, assorted cultures and divergent worldviews.
You probably can't cover the waterfront in a 30-second spot, but a website is a different matter. You still don't have to speak well to everyone, but you certainly have the opportunity to develop a message that communicates well to more than the sliver of population that has your worldview.
The challenge is that you may have to break your cultural language code and speak to others in their language. And that may require some very hard and strategic thinking. That's enough for now, I'm getting tired just considering it.