Interesting article from Information Week about why businesses should blog.
Blogging strips away the polished veneer of official company communications and can put you and your company in front of the marketplace in a more authentic light. If more light would be good for your business, then blog. If lurking in the shadows behind authorized sound bytes seems to fit your company culture better, then by all means avoid the blogosphere.
And prepare for irrelevance.
Thanks to Larry Scott for the point on this article.