Newspaper Circulation Decline Continues
October 19, 2006
The decline in newpaper circulation has not only continued but accelerated a bit. Expect this not so surprising news when the Audit Bureau of Circulations releases the fall newspaper circulation FAS-FAX report on Oct. 30 according to an article over at Editor and Publisher.
Article.
Population increasing. Newspaper readership declining. This will not only mean a shift in advertising dollars, but over time it will create a substantial shift of power and influence in local communities. Because of wealth combined with a strong media voice, publishers of local newpapers have exercised a lot of influence in their cities. As the decline of newspapers continues, this power is going to move.
I think it will not only move, but be diffused. The connectivity of the internet is allowing more empowerment of individuals and onine communities than ever before. A government of the people, for the people, and by the people is more of a reality now than it was when our forefathers penned the concept. It's becoming more of a "we" world than a "me" world.
That's a good thing.