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February 2007
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April 2007

Mobile Search - The Next Big Thing?

From Advertising Age (Danny Sullivan) -

"It is clear that 2007 will be the year that mobile-search-query traffic grows substantially." That's what Google CEO Eric Schmidt told analysts during his company's earnings call in January. Schmidt hopes his prediction comes true, because mobile search could mean new revenue for the search engines. But are we ever seriously going to search while on the move?

We've certainly been told long enough that mobile search is the next big thing. Heck, Google rolled out its first mobile-search service back in 2000. Seven years later, it's finally going to happen? That long-promised reservoir of search queries will be tapped at last?

Complete article


Yahoo Moves Into Mobile Phone Ads

From the New York Times -

Yahoo is moving to secure a position on the next Internet battleground: Web search and advertising on cellphones.       The company plans to announce on Tuesday that it is creating a mobile advertising network that will allow marketers to place ads not only on its mobile services, but also on those of other online publishers. And Yahoo is offering tools to help publishers customize their content for easier use with its mobile search service.

Complete story


Jeff Jarvis at VON Conference

050_2 If you are involved in any area of digital content production then you should take 36:34 of your time and view this talk by Jeff Jarvis (Buzzmachine) at the Video on the Net Conference.

Link to video

Link to Jeff's notes

You will understand better what is meant by "mass media is losing its mass."  You will also glean some great nuggets as to why video on the net is causing an explosion in television. 

Big media is no longer in control of the conversation.  For you, giving up control means gaining influence.  It's important you understand how to adapt to this dynamic cultural change.

Brilliant stuff, Jeff.

Thanks to Hugh at gapingvoid for the point.


My Field of Dreams

My field of dreams bordered a sewage treatment plant.

This satellite photo covers a portion of the neighborhood where I grew up in New Brighton, PA.  The field was across Routes 65/18 from Hank's Frozen Custard, a local landmark. The home where I grew up would have been in the upper right hand corner of this photo.  It's not there.  That whole part of town called "The Junction" was torn down for Federal housing in the early 70's.

In the lower left corner you see the Beaver River.  Mom and Dad wouldn't let us swim in the river and any fish we caught had to be quickly heaved back to their cancerous destiny. In the upper left corner you see the sewage plant.  Today they call it a wastewater treatment facility.  But we called it a sewage plant.  Below it you see the field where we played football and baseball and smoked ants with magnifying glasses. Now it's posted with No Trespassing signs.

But I remember another era when a baseball hit over the barbed-wire-bedecked, 8-foot chain link fence was a home run.  And tackle freezeball in the snow and/or mud was a joy young females couldn't comprehend. 

Continue reading "My Field of Dreams" »


Helpful Info on Cellular Plans

Dealing with cell phone providers can be one of the most grueling experiences a consumer can face.  Contracts, cancellation penalties, sales people who don't seem to know much...  Now we have online confessions from some former employees at major carriers.  This is some of the most helpful information I've been able to find online.  Good luck.

T-Mobile

Sprint

Cingular

Verizon

As a side note, it's interesting to see how outdated the whole concept of confidentiality is becoming.  Yet, some businesses operate as though the customers will never find out.  How much better it is when a business takes the attitude of openness and transparency with it's customers.


Burger King Goes to Church

048 Do you remember the old Burger King advertising campaign - "Have It Your Way?"

Menlo Park Presbyterian Church has done a great job of organizing and presenting six different options for visitors to use in accessing sermons on their website.  Several free options, a couple paid, but really a great job of presenting the content in a clear and intuitive way.  Doing this makes the content accessible to the maximum number of visitors in the medium they prefer.

Check it out.

My only recommendation would be to include a summary or description of each message that could be accessed by clicking the title or a "Message Summary" link.  Adequate product descriptions are a key to conversion rates.