From Advertising Age (Danny Sullivan) -
"It is clear that 2007 will be the year that mobile-search-query traffic grows substantially." That's what Google CEO Eric Schmidt told analysts during his company's earnings call in January. Schmidt hopes his prediction comes true, because mobile search could mean new revenue for the search engines. But are we ever seriously going to search while on the move?
We've certainly been told long enough that mobile search is the next big thing. Heck, Google rolled out its first mobile-search service back in 2000. Seven years later, it's finally going to happen? That long-promised reservoir of search queries will be tapped at last?