If you are involved in any area of digital content production then you should take 36:34 of your time and view this talk by Jeff Jarvis (Buzzmachine) at the Video on the Net Conference.
You will understand better what is meant by "mass media is losing its mass." You will also glean some great nuggets as to why video on the net is causing an explosion in television.
Big media is no longer in control of the conversation. For you, giving up control means gaining influence. It's important you understand how to adapt to this dynamic cultural change.
Brilliant stuff, Jeff.
Thanks to Hugh at gapingvoid for the point.
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