Yahoo Moves Into Mobile Phone Ads

From the New York Times -

Yahoo is moving to secure a position on the next Internet battleground: Web search and advertising on cellphones.       The company plans to announce on Tuesday that it is creating a mobile advertising network that will allow marketers to place ads not only on its mobile services, but also on those of other online publishers. And Yahoo is offering tools to help publishers customize their content for easier use with its mobile search service.

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