Is Advertising Dead?

Paul McEnany has an excellent article at The Madison Avenue Journal about the current status of traditional advertising. 

"It's a brand new day for advertising, but more so, it's a brand new day for people."

If Roy Williams was right, a massive cultural shift began in 2003 with the end of the Age of the Baby Boomer.  You can read about it in his Monday Morning Memo entitled "Marketing in 2005 and Beyond."

The internet is allowing humans to make purchasing decisions the way they want to.  The "big bang" in consumerism has happened.  It's a world of freer-thinking individuals you must conquer, not a mass market.