The New Branding

Short but good article by Wizard Academy founder Roy Williams on The New Branding.

Roy was the first person to help me begin to understand the massive cultural shift we are experiencing today and why it was so predictable, at least in its macro elements.

As we start a new year it's good to remember this quote from a 2006 post -  General Eric Shinseki, former US Army Chief of Staff -

"If you don't like change, you're going to like irrelevance even less."