UK Internet Advertising to Top TV by 2009

The U.K. is to become the first major advertising economy to see online spending surpass traditional TV ads, according to forecasts by media buying agency Group M.

The report also states that online is set to overtake TV in Sweden within the next 12 months.

The U.K. has a higher percentage of public rather than ad-supported television which makes it different from the USA market.  So it will be some time before the Internet passes television here.  But with the growth of video ads online and mobile, the wave continues to swell.