Michele Miller has a great article over at Future Now discussing Barack Obama's communication style and why he seems to be hitting such a chord with voters when Hillary was expected to run away with the nomination. Here's a freshman senator in the thick of the race for President. No, this is not a political endorsement for Obama, but we can all learn some things from him.
His campaign theme, "Yes We Can!" Simple. Positive. Inclusive. He's making his campaign about you rather than about himself. It has a collective rather than individualistic theme. He and/or his advisers have an awareness of the emerging culture.
Look at Barack's website. Then look at McCain's. And Hillary's. See the difference?
Read Michele's article. Then consider your own marketing. Is it all about you? The Clinton mystique and communication style worked in the 90's. But this is a watershed year for cultural change. What used to work is no longer working. Have you been noticing this at all?
Study what's working.
And change.
Holy cow, Chris!
Looking at those sites is powerful!
When I created Creating Donor Evangelists, I recommended looking at political websites to see how they create causes.
But that was a couple years ago and sites were mostly like Hillary's today. Barack's is so much better.
Thanks for the heads up!
Posted by: Marc A. Pitman | February 07, 2008 at 08:37 PM