Nobody Likes a Bailout

The Treasury Department's financial rescue bill suffered loss in part due to bad branding.

I mean, who among us wants to actually fund a "bailout"?

If only they had called it a "work-out," like the banks do on their own bad loans, then maybe it wouldn't have seemed like such a bad idea.

Not much of the bill would need to have been changed, but once it was dubbed a bailout, it was doomed. Especially during an election season.

Congress is taking a couple of days off, probably to cover their short positions before someone introduces a Workout Bill. 

Comments

[Marc A. Pitman]

I think Denise Austin or Richard Simmons probably already has a "Workout Bill" video! :)

[Nance]

That bit about congress covering their short positions made me laugh out loud. So THAT's why there was a rally on Rosh Hashanah...