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Video Viewing Habits - Nielsen Report

Viewing_chart Nielsen has just released a public report on the video viewing habits of Americans.  Here are a few highlights -

  • The average American watches 153 hours of TV at home each month, up 1.2% from last year.
  • 131 million Americans watch video on the Internet, averaging 3 hours per month, an annual increase of 52%
  • 13.4 million Americans watch video on mobile phones, averaging 3.4 hours per month, with total users increasing 53.2% from one year ago
  • Time spent watching "time-shifted" (DVR) video increased from 5:52 per month to 8:11 (41%)

You can view a PDF copy of the complete Nielsen report here.

June 16, 2009 |

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