In her new book, The 21 Best Ways to Raise Less Money, Mary Hutchinson takes a tongue-in-cheek look at the mistakes non-profit organizations often make in the fund-raising arena. With over 25 years experience creating direct mail packages, Mary has included dozens of helpful hints and tips about successful direct mail fund raising
Here’s a partial list of ways to raise LESS money –
- Treat a newly acquired name the same as a newly acquired donor
- Invest in equipment over people
- Make it hard to give
- Ask less
- Rip off someone else’s package
You’ll have to get the book to get the other 16 along with the helpful remedies. The information in this book can save non-profits a lot of money and perhaps a greater lot of headaches. If you’re doing direct mail, or considering it, you’d be wise to invest in this book.