The guys over at ChurchMarketingSucks.com have an interesting post about a recent "Perplexity Poll" related to the wireless communications industry.

Read the CMS blog entry here.

Look over the Perplexity Poll (PDF) here.

Andy Havens at CMS looks at this from a church perspective with good insight.  I'd like to make a couple of comments from a media perspective:   
(1) Keep your message simple.  I prefer a one point sermon to the traditional three-point variety.
(2) Offers should be simple and straightforward.  Make the offer so  clear the viewer (or listener in radio) has a binary decision - yes or no.
(3) Whatever your proposition and whatever the medium, keep it clear, simple, and binary.