God Billboards II
Pre-bankruptcy Marketing

The Empathy Economy

BuswkcoverInteresting article by Bruce Nussbaum over at Business Week about using "design thinking" to create rewarding experiences for consumers.

Here's an excerpt -

Quality-management programs can't give you the kind of empathetic connection to consumers that increasingly is the key to opening up new business opportunities. All the B-school-educated managers you hire won't automatically get you the outside-the-box thinking you need to build new brands -- or create new experiences for old brands. The truth is we're moving from a knowledge economy that was dominated by technology into an experience economy controlled by consumers and the corporations who empathize with them.

To read the article => click here.

comments powered by Disqus