Blogs Only Promotion for new Budget Campaign.
Budget Car Rental has launched a new campaign with no promotional support other than blogs. Budget has not even prepared a press release about the campaign. The Up Your Budget promotion features a 16-city treasure hunt with $160,000 in prizes. Four $10,000 prizes will be hidden each week for a month. New clues are posted daily at the Up Your Budget site.
A good explanation of the treasure hunt here at adrants.com.