Just finished a media relations course today in Austin at Wizard Academy.  Dean Rotbart taught the course and it was two days of fast-paced working and learning about how the world of news media really works.  And of course the Wizard himself, Roy Williams, dropped in to download some of his latest thinking and dreams.

Like every other course I've taken at Wizard Academy, this one was outstanding.  It's such an exciting time to be alive.  All of the old school ways in advertising, PR, sales, etc. are all on life support and people who can adapt to the changing culture are in for a great ride.