85% are aware of the iPhone. Of those, 25% say they would be willing to spend $500 (the indicated price when the iPhone goes on sale this summer) to own the device.
Devices such as this are providing the technological context for our massive cultural shift. What does this survey tell us about the increasing cultural impact of the emerging generation?
- It's a personal communications device. Emphasis on personal. Teens nearly have a relationship with their cell phones and iPods. Now, both in one device. Computers are not as portable or personal. Neither are flat screens and subwoofers.
- It's a wide screen iPod. Great for watching downloaded video. While you walk. Or ride. Or anything else. It's not G3 compatible (yet) so it won't play mobile broadcast video. But that will likely change.
- It's a totem of cool. Having an iPhone may be more important to your image than the car you drive. At least with teens. What car allows you to be so connected with your friends?
- It has much improved internet browsing compared to other cell phones. This laptop of mine is starting to look like a boat anchor.
- You can sync contacts on the iPhone with your computer. Can you imagine the day when your personal communications device will be the key to your home and car? Instead of a debit card you have a debit chip in your iPhone. Or maybe someday download a movie to your iPhone and then play it back through a wireless connection to your 102-inch flat screen?
- I think this generation will be collaborators. All this connectedness will pay big dividends as they mature and use their implicit communications skills to pool collective wisdom and solve problems that loners could not subdue.
Methinks the future is looking pretty good.
Especially for AAPL.