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2007 Marketing to Women Awards

My friend Holly Buchanan has announced her awards for Marketing to Women in 2007.

Read about it here.

As the whole media landscape changes with mass media losing its mass to scores of micro-channels, it's important that marketers not get overly focused on the media placement issues of communication.  Getting the right message, telling the right story, understanding your audience (gender, personality type, etc.), and creatively packaging that right message - these are still the priorities for marketers.  Dealing with the massive shift in media is but another added opportunity for stress and growth.

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