The End of Advertising (as we know it)
Culture is More Important than Vision

Internet Advertising to Overtake Radio in 2008

That was the prediction yesterday by Steve King, CEO of communications strategy company ZenithOptimedia.

"We predict global Internet advertising to pass three milestones in the next three years," a rep for Zenith said in a statement. "To overtake radio advertising in 2008; to attain a double-digit share of global advertising in 2009; and to overtake magazine advertising in 2010, with 11.5 percent of total ad spend."

Link to article on AdWeek.

Link to global ad spend chart.

comments powered by Disqus