One of the haunting memories of the 2004 tsunami was the phenomenon that immediately preceded it. The oceans receded and scores of curious individuals wandered out into the waterless shoreline to inspect this peculiar development. Had these folks had any experience with a tsunami, they would have been running the opposite direction rather than sauntering about with the crabs and other exposed marine crustaceans.
The economy is in a down cycle. Profits, revenues, investment, credit - these all appear to be receding. This scares a lot of people who still seem to expect that the economy should move in only one direction - up. But this cycle will be followed by another wave, and in the same way Google was born in the depths of the dot com bust, this is a time of great opportunity.
I was reminded of this again in a recent post by Seth Godin.
It's a good season for entrepreneurs. Be on top of this next wave, not under it.