Burger King Goes to Church

048 Do you remember the old Burger King advertising campaign - "Have It Your Way?"

Menlo Park Presbyterian Church has done a great job of organizing and presenting six different options for visitors to use in accessing sermons on their website.  Several free options, a couple paid, but really a great job of presenting the content in a clear and intuitive way.  Doing this makes the content accessible to the maximum number of visitors in the medium they prefer.

Check it out.

My only recommendation would be to include a summary or description of each message that could be accessed by clicking the title or a "Message Summary" link.  Adequate product descriptions are a key to conversion rates.

Re-read a Book in Less Than 15 Minutes

Interesting article over at Anabula.com on using Mind Mapping to re-read a book in less than 15 minutes.

Several good links from the article as well.

I started using Mindjet's MindManager software a few months ago and really like it.  I am going to take a look at iMindMap when I switch over to the new MacBook Pro.

Going Amateur

From TechDirt -

"Instead of hiring professional concert documentary crews, a growing number of bands are handing the concert documentary process over to their fans, relying on amateur video to generate low-cost promotional material while increasing fan appreciation in the process. The Beastie Boys had some success with this idea recently..."


Of course, this isn't the answer to most video production needs.  But it could be for some.  Be sure to take note of the need for a patient editor.

Up Your Budget (Rent a Car)


Blogs Only Promotion for new Budget Campaign.

Budget Car Rental has launched a new campaign with no promotional support other than blogs.  Budget has not even prepared a press release about the campaign. The Up Your Budget promotion features a 16-city treasure hunt with $160,000 in prizes.  Four $10,000 prizes will be hidden each week for a month.  New clues are posted daily at the Up Your Budget site.

446_2A good explanation of the treasure hunt here at adrants.com.

Read more at whatnextblog.com and at gapingvoid.com.


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Magical Worlds

Ryan_roy_chris_2My son Ryan and I just completed the three-day Magical Worlds workshop at Wizard Academy in Buda, TX this past week.  Here's a pic of Ryan, Roy Williams (the Wizard of Ads), and me.

It was a great experience to have with my son who's about to start the last two years of work toward his BS in Marketing.  We learned about Thought Particles, Third Gravitating Bodies, Broca's Area, the Visuospatial Sketchpad, and more.  It was a great time and something I would highly recommend to any of you "marketing" types, especially you misfits (you know who you are).

Church Radio Spots from the Wizard

Roy Williams, the Wizard of Ads, has a couple of free radio scripts (written by Anthony Garcia & Dave Nevland) hanging on his website for any churches with the guts to run them.

Follow this link.  Then scroll down the page until you reach, "Ads for Your Church."  There are two links for the two scripts.

Or, you can access directly from here  -

Click here to download Ad #1
Click here to download Ad #2

Please let me know what you think by leaving a comment on this post.  Thanks.

The Conceptual Age

Ff_70_brain1_fDaniel Pink has an excellent article in the February Wired magazine - Revenge of the Right Brain.

Here's a quote - "The Information Age we all prepared for is ending. Rising in its place is what I call the Conceptual Age, an era in which mastery of abilities that we've often overlooked and undervalued marks the fault line between who gets ahead and who falls behind."

Will the MFA (Master of Fine Arts) replace the MBA as the degree of choice?

I have a lot I could say on this, but I'm going to hold it for now in the hopes that you will take the time to read the article. 

Segway at C3

Team_bmc_segway_1 I'm down at Fellowship Church in Grapevine, TX for their annual C3 Conference with fellow BMCer's Mike, Barney and Abi.  We've got our booth set up and for a bit of extra fun we've brought in some Segways for demo rides. 

They've turned out to be a real hit.  Some of you know that I screen potential clients by telling them they have to be fun to work with.  Having the Segways sure helps as an initial screening device.

Speakers at the conference include Ed Young, Lisa Young, Andy Stanley, and Rob Bell.  We're having a great time and meeting some outstanding people.

Terry Storch is carrying reports on the C3 convention on his blog.