Burger King Goes to Church

048 Do you remember the old Burger King advertising campaign - "Have It Your Way?"

Menlo Park Presbyterian Church has done a great job of organizing and presenting six different options for visitors to use in accessing sermons on their website.  Several free options, a couple paid, but really a great job of presenting the content in a clear and intuitive way.  Doing this makes the content accessible to the maximum number of visitors in the medium they prefer.

Check it out.

My only recommendation would be to include a summary or description of each message that could be accessed by clicking the title or a "Message Summary" link.  Adequate product descriptions are a key to conversion rates.

TV Ministry Survey

An interesting report has been published by Stephen Winzenburg, a communications professor at Grand View College in Des Moines, Iowa.  Winzenburg has followed television ministries for some years and has studied the amount of time actually comsumed by fundraising out of each program.  The results may surprise you.

A good deal of the report also contains his opinions about various television ministries.  I don't agree with some of his opinions, but the survey data is interesting.

Here's the report

Segway at C3

Team_bmc_segway_1 I'm down at Fellowship Church in Grapevine, TX for their annual C3 Conference with fellow BMCer's Mike, Barney and Abi.  We've got our booth set up and for a bit of extra fun we've brought in some Segways for demo rides. 

They've turned out to be a real hit.  Some of you know that I screen potential clients by telling them they have to be fun to work with.  Having the Segways sure helps as an initial screening device.

Speakers at the conference include Ed Young, Lisa Young, Andy Stanley, and Rob Bell.  We're having a great time and meeting some outstanding people.

Terry Storch is carrying reports on the C3 convention on his blog.

Pimp My Church

Pimp_my_ride Those of you familiar with the MTV show Pimp My Ride . . .

Church Today in a meeting with clients, a young mosaic type suggested a TV program called Pimp My Church.  I know it sounds bad to some of you rutdwellers, but it certainly gets the idea of the day from me.

On Pimp My Ride, the show finds a needy and worthy vehicle owner with a trashy heap of a car, then “pimps” it up for him/her with a total cosmetic makeover and technology package.

On Pimp My Church, we will find a needy (irrelevant and tired) church and, with the help of the astralunatics from BMC and whacked out members of the congregation, we will overhaul the church and pimp it up.  Not just a cosmetic makeover, but edgy music, a revised dress code, a pimped up message, . . . I'm not promising rawthentic changes at a spiritual level, but at least the look and the fun factor will be pimpin'.

All we need are commercial sponsors for the show . . . or, if all my friends-a could just send-a their best gift-a . . .

toda-a-a-y-a . . .

Get the vision.